In 2010, A handwritten sign on the store at 85th Street and Lexington Avenue in New York City read: “To the community, We regret to inform you that this location is officially closed for business. — Blockbuster.” Within 5 years, Blockbuster went from making 8 Billion dollars in 2005 to filing chapter 11 with 1 billion in debt in 2010. Everyone was shocked. How did this happen almost overnight?
Technology has shifted how consumers behave overnight. In 2005, 15 million iPads were sold and Netflix saw an opportunity to serve customers at the comfort of their home. At the same time, blockbuster’s website was not mobile or tablet friendly. In fact, it didn’t even load in safari browsers and they didn’t care. They were focused on increasing revenue by selling candy to customers who waited in line. The era of digital disruption is here and it’s moving faster everyday.
Your choice is clear, either you create big changes starting today – or keep doing what you’re doing and run the risk of going out of business within a few years.. Don’t just start building websites, or apps in the hopes of going digital will automatically make your business successful. That won’t work. It never has. In fact, it has done the opposite.
With unlimited digital possibilities, The question to ask your company is how do we identify the right digital initiatives for our company? To answer this it’s important to know the impact of each possibility , making sure that the direction of your company takes is the right one and that money is well spent with the least amount of effort. At Starke Solutions, we inform our clients about digital trends before it’s to late. Working with us means that you have a partner who solely focuses on creating an action plan to transform your company. It won’t be easy. It won’t be cheap. But it will be worth it. Still not convinced? We’re cool with that. We’re not here to convince. We are here to inform.