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adwords, blog

7 Surefire Ways To Increase Your Traffic Starting Yesterday

Free Traffic Methods Internet. Business. Profit. To fully integrate all of these words into a successful merging you will need another word. Traffic. Every article you will find about making your site or company successful would always include the importance of generating traffic. So, we all know that in the core of it all, traffic is the most essential thing to a successful internet based business company. Aside from ensuring that you have a great product to sell, and you have your company’s internal organization well taken core of, it would be time to get to the nitty gritty of things, generating traffic. If you already have a site and you want think that you’re not getting the traffic that you’re supposed to be getting, then its time to reconsider. If you are contending in these very competitive business, you should always be a step ahead of your competition, increasing your traffic flow should have been done starting yesterday. Timing is essential, that’s an old adage known to everyone. But with generating traffic, you should always be on your toes and be a day ahead of everyone. Never think of today and tomorrow as a starting point for making your site traffic laden, it should always have been yesterday. To help you out in generating more traffic for your site, here are some seven surefire ways to increase your traffic starting from yesterday.

1) Invest in good advertising with search engines

Google’s Adwords and Yahoo’s Overture provide great advertising schemes that are very truly popular and assures great traffic. Although with this surefire way to increase your traffic would cost some money. While some would shy away from spending money to increase traffic, it is imperative in this case to do so because Adwords and Overture is the top surefire way to increase your traffic. You could see for yourself the success this search engine advertising methods have reaped rewards for so many companies. Lots of site feature these advertising system and many have signed on to reap the benefits. Do not be left behind. Every penny is worth it with using Google and Yahoo’s advertising.

2) Exchange or Trade Links with other sites

With exchanging links with other sites, both of you will benefit from the efforts both of you do to enhance your sites traffic. When one site features another sites link, they could provide one another with the traffic one site generates. The efforts are doubly beneficial because it would seem like both of you are working to generate more traffic. The more links traded with more sites the more traffic could be expected.

3) Use Viral Marketing

Viral marketing allows you to spread the word about your company and product without any costs or if ever low costs only. This is a marketing method that can be quite sneaky; you can attach your company’s name, product or link to a certain media such as a funny video, entertaining game, an interesting article or a gossip or buzz. With this method, people get infected with the creativity and entertainment of the medium that they will pass it on to many people.

4) Search and use proper keywords or keyword phrases for your sites content

Search engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in search engine results. You could write your own content or you could hire someone to do it for you.

5) Write Articles that can lead traffic to your site

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

6) Join forums and form online communities

Capture a market and show your expertise and credibility. When you found a good foundation for your site, people will trust you and your site and will pass on to many people their trust. Traffic will certainly increase because they know that you can provide what they need.

7) Lastly, Offer newsletters.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.

adwords, blog

Using Google Adwords To Drive Laser Targeted Traffic

The biggest well known secret in generating wealth in the internet based business or e-commerce is Traffic. Everybody knows it; every site wants it and every site needs it. The point of websites is to be visited and viewed. Many elaborate designs, money and countless hours of developing a site to make them beautiful and attractive are utilized. Without traffic, it is for naught. With traffic comes a potential customer which basically means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated good money by concentrating on a certain niche and some subniches. This is a reason why e-commerce site laser target certain groups of people and drive them to their site to showcase their sites and products. Precision marketing is essential so that you could count on all the traffic on your site as potential customers.

Using Money to Make Money

adwords-guide It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic, even if only a small portion or percentage turns out to be buying customers it is still a good average of profit generating income. Right now, there is no other advertising scheme that would be worth every cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you can see so many sites sporting this ad scheme. In using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords use generate ads in the side of Google which are generated by the keywords they have assigned for their ads. This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs. Aside from Google, you can also be featured in their other search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by visitors. There are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. But this is subjected to the niche the site features. Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.

Laser Targeting your Traffic

google adwords To get a good number or estimate of the traffic to buying customer ratio it is good to laser target your traffic. Knowing that your traffic are all potential customers and are interested in your products and company provides you with a more accurate statistics. This will show you how effective your utilizing of Google Adwords is. Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your products. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site. With your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking pr interested in what you have to offer. Make sure that your Google Adwords ad has the right keywords so that you can drive you’re laser targeted traffic to your site. Using Google Adwords to help boost the drive to increase laser targeted traffic will prove to be very beneficial as many other companies can attest to. The benefits are high with the cost relatively justifiable.

Most local business owners know that AdWords can be a profitable source of new customers. And they know that most of their competitors are on AdWords. So they feel an urgency to dive in and get started. And they end up making big mistakes that can cost them thousands and take hours of effort to repair. Before you jump into the AdWords deep end, consider these questions.

Question #1: What are my goals?

Take a deep breath and reflect on what it is you’re trying to accomplish with AdWords. One of Stephen Covey’s 7 Habits of Highly Effective People is “begin with the end in mind” and applying that to AdWords will improve your results.

There are a number of common goals business owners have for their AdWords campaign. Here are some examples:

  • Generating leads
  • Getting the phone to ring
  • Getting contact form submissions
  • Scheduling consultations
  • Setting an appointment
  • Branding
  • Collecting keyword data to inform your SEO strategy
Testing marketing copy, headlines, offers, and new markets And your goals will inform nearly every aspect of your account set up: Your ad copy, your landing page copy, your bidding strategy, your keywords selection. For example, if you’re an electrician who is setting up an AdWords campaign with the purpose of promoting your generator installation service after a big storm knocked out power, your keywords will include words like “generator installation” and “Chicago generator” as opposed to sticking with more generic terms like “Chicago electrician” or “electrical contractor”. Get clear on your goals before you dip your toes into the AdWords interface.

Question #2: Is my landing page ready for AdWords traffic?

The first page a potential customer lands on after clicking on your AdWords ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a penny more on clicks). I recently clicked on an ad for a family law attorney. You would think that would lead me to a site about family law, but instead their home page was all about personal injury law. That’s not what I was looking for. Plus, it was an old, ugly-looking site that made it hard for me to find any information. When I finally found the page on the site about family law, it was a two-paragraph little blurb that basically said they’re certified by the State Bar in family law (which don’t they have to be to even practice in the first place?). Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a landing page that follows best practices can easily convert at 10 percent to 20 percent. Even if we assume it just converts on the low end, you would double the amount of leads you get for the same money spent. That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year. And many business owners have been led to believe that a landing page optimized for organic Google search is appropriate for AdWords traffic as well. Nothing could be further from the truth. Before you stick your nose in the AdWords interface, be sure your landing page is optimized for AdWords traffic.

Question #3: Why should anyone do business with me?

Michael Strickland of Boulder, Colorado, runs a company that ships cars across the country. He enrolled in one of our training courses, a hands-on, first-click-to-first-sale marketing funnel improvement lab. Like many people who take this course, he assumed we were just going to go “ninja” to the nth degree on his Google ads. Sure, we did that, but on the first live small group session, I asked him, “Michael, what is the reason why I should ship my car with your company instead of every other company out there?” Michael didn’t have a solid, meaty answer. Sure, he ran a good company, and they delivered quality service. But it was a deer-in-the-headlights moment, because he didn’t have a definitive answer. My response was “Michael, you must create a great answer to that question.” So we started building his unique selling proposition (USP) together. Two weeks later, Michael emerged with a powerful new USP and his “Damage Free Guarantee,” which you can see on his website today at www.ShipACarDirect.com. That was the tipping point of Michael’s business. His sales doubled in six months. Yes, all his experiments and optimization of Google ads were helpful and necessary. But his landing page and ads didn’t light on fire until his USP was solid. Once he had a terrific answer to “Why should I buy from you?” customers started responding, and the business went supernova. The business ventures that fail the fastest in the marketplace are the ones that have no USP. The businesses that have their USP crisply and clearly defined acquire customers and grow. And here’s the kicker, most entrepreneurs think they have a USP, but all they have is a “me too” statement that does nothing to make them stand out. Before you dive headlong into the AdWords matrix, get crystal clear on why your customers should buy from you. Join us for “Is Your Local Ad Rep Screwing You?” on June 21st at 11:00 AM Eastern. AdWords expert Adam Kreitman and I will be lifting the hood on some volunteers’ local AdWords campaigns, tuning them up and pointing out the mistakes the so-called “experts” made when setting them up. If you’ve wondered if you’re getting what you’re paying for with your local online advertising, tune in and find out. SOURCE